HISTORY
1979 - 1989
Foundation & Innovation
Jeff Cassim joined Old Fox Chemical in 1979, moving to Waterloo, NY, to establish a manufacturing facility for Ammonium Poly-Phosphate (APP) to meet rising demand. Operations expanded rapidly in the early '80s with the introduction of mobile pipe reactors and the 1983 launch of the Cohocton Facility (1,500-ton storage). During this decade, Jeff, along with other industry leaders pioneered the shift away from difficult "milkshake-consistency" fluid blends, developing stable, user-friendly formulations incorporating potash, zinc, and slow-release nitrogen.
1990 - 1995
Modernization & Infrastructure
Jeff led the push for accuracy and logistics. In 1990, he installed New York State's first certified Mass Flow Meter for precise loading. By 1995, he secured a critical partnership with Fingerlakes Rail (for the then-Yara-Hydro facility), establishing rail siding access to expedite raw material transport.
2005 - 2023
The Birth of Liquid Products LLC
Following Yara’s move to reduce their number of Liquid Fertilizer Assets in North America, Jeff partnered with Carolina-Eastern Vail to form Liquid Products LLC. For nearly 20 years, Jeff managed the company and mentored a new generation of "students of the industry," cementing the importance of liquid fertilizers in modern cropping systems.
2024 - Today
Succession & Future Growth
Mike Damann returned to the Finger Lakes to join the leadership team, working alongside Jeff to ensure a robust succession plan. Today, Liquid Products stands ready for the future with two rail sidings, three blenders, and over 3 million gallons of storage capacity for fertilizers and industrial chemicals.